What We’re All About
The Israel Alliance is a visionary organization led by Rabbi Moshe Rothchild, together with his wife, Yonit. Alongside a dedicated team of staff and volunteers, they are continually in motion—caring for Israel’s widows of warriors, supporting those in need, organizing inspiring tours and subsidized missions that deepen love for Israel, and raising vital funds for the country’s most vulnerable.
At the heart of their work, Rabbi Moshe teaches Hebrew Torah classes, sharing both the profound wisdom of the Torah and the richness embedded in the Hebrew language, with sincerity, clarity, and passion.
Accountability
At our organization, transparency is more than a buzzword; it is a commitment. We believe you deserve to know exactly how your donations are making a difference. That is why we share frequent updates on social media, showing how contributions are allocated and the impact they make.
The Israel Alliance brings its mission to life by supporting the wives and families of Israel’s fallen heroes, supporting IDF soldiers, spreading Torah and the beauty behind its Hebrew words, providing meaningful support to Israel’s most vulnerable populations, and fostering enduring relationships with diaspora communities that transcend religious and demographic boundaries.
Behind every initiative, every program, and every moment of impact is a passionate team making it all happen. Get to know the faces behind Israel Alliance.
Rabbi Moshe Rothchild
Rabbi Moshe Rothchild is an educator and Israel advocate with a deep passion for Torah, the Land of Israel, and the Jewish people. He is a graduate of Yeshiva University and received rabbinic ordination (semicha) from RIETS. Over the years, Rabbi Moshe has served as a pulpit rabbi in both Miami, Florida, and Australia before making his home in Efrat, Israel, with his wife, Yonit, and children.
Rabbi Moshe is the founder of the Israel Alliance, an organization dedicated to charitable work and strengthening the bond between Israel and Jewish communities worldwide. Through teaching, guiding, community initiatives, and global outreach, he works to help people connect more deeply to Israel, not only as a modern state, but as the heart of Jewish history and identity.
Yonit Rothchild was born and raised in New Jersey and graduated from Stern College for Women in Manhattan. After beginning married life with Moshe in Perth, Australia, and later in Miami, Florida, the Rothchilds settled in Israel in 2009.
Yonit spent over a decade as a writer and communications specialist at the International Fellowship of Christians and Jews (Keren L’Yedidut). She now serves as the Director of Widows of Warriors, a project of the Israel Alliance, where she supports international fundraising and donor engagement, and oversees programs across Israel that assist widows of fallen soldiers and other heroes of the nation.
Yonit is the proud mother of four mostly grown children, and one very small cavapoo dog.
Guiding Quote:
“The greatest thing in the world is to do somebody else a favor.”
— Piaseczener Rebbe
Penina is a dance therapist, DJ, and motivator committed to bringing light, connection, and emotional healing through movement and music. With a Master’s degree in Dance Therapy and a background in community programming, she uses her gifts to uplift and energize individuals and groups throughout Israel. Since October 7th, Penina has been leading joy-centered initiatives for widows, soldiers, evacuees, and others profoundly affected by recent events, offering meaningful connection through powerful, transformative experiences. Originally from New York, Penina now lives in Gush Etzion with her husband and children. Her work reflects a deep commitment to the well-being of Am Yisrael and a steadfast belief in the healing power of joy and unity.
Cippi oversees support for widows, managing communication, coordinating assistance, and organizing outreach through HubSpot. She holds a B.Tech in Computer Science with a minor in Industrial Management from Machon Tal – Jerusalem College of Technology, and brings with her years of experience in the high-tech industry. Based in Efrat, Cippi is also a certified fitness trainer and a proud mother of five.
Talya is married to Alon and a devoted mother of two. She works closely with widows of IDF soldiers and victims of terror, offering emotional support, a compassionate presence, and ongoing guidance. Her role is rooted in deeply understanding each woman’s personal journey, walking beside them through painful moments and ensuring they feel truly seen, heard, and supported. In addition to her one-on-one work, Talya coordinates group gatherings, community events, and restorative retreats that nurture connection, resilience, and healing.
Eliana Friedman is a passionate and dedicated teen who believes deeply in the power of kindness and community. Originally from Bergenfield, New Jersey, Eliana made Aliyah with her family in 2019 and now calls Beit Shemesh home. Currently in her final year of school, she is preparing to begin Sherut Leumi next year, where she hopes to continue making a meaningful impact. Eliana serves as the Teen Coordinator, helping lead and inspire volunteer initiatives among her peers. Her journey into volunteering began in a simple but heartfelt way—collecting money and sending fruit platters to widows—and quickly grew into a powerful mission. What started as a small act of kindness blossomed into ongoing visits, gift-giving, organizing dinners, and building genuine, supportive friendships with those in need. At 17, Eliana balances school, volunteering, and personal growth. She enjoys Pilates, learning about emunah, and spending quality time with her family and friends. Eliana draws strength and inspiration from the verse: "הבוטח בה׳ חסד יסובבנו" – "One who trusts in Hashem is surrounded by kindness." It’s a guiding light in her life and a reflection of the way she strives to live—with faith, compassion, and a heart full of giving.
Ofra was born and raised in Israel, spent many years in the U.S., and now calls Modi’in home with her four amazing kids. She holds a B.A. in Public Administration from KU and brings years of experience in the nonprofit sector and Jewish education. Ofra is passionate about shaping the future through Jewish learning and meaningful community involvement, and is excited to begin a new chapter, making a difference.
